Whatever happened to Rocky Road?

A couple of weeks ago I had a craving for Rocky Road ice cream - specifically NOT the kind made with marshmallow creme - so I asked the Prodigal Son to pick me up some while he was out running some other errands for me. Three stores and two phone calls later, there was no Rocky Road to be had except the kind I don't like.

So while I was out running some errands this morning, I decided to hunt for Rocky Road. Well, the only Rocky Road I found was on the way to the post office where the city is digging up the street and busted road debris is scattered everywhere.

Being an industrious sort, I went straight to the horse's mouth and discovered that Rocky Road is now a rotational flavor. When did that happen? I've been eating Rocky Road for years and it's always been there when I wanted it. This is so not fair!